You.i TV

You.i TV is in the business of creating experiences. Experiences that appeal to the senses and bleed the lines between user and tech. You.i TV’s products and services are geared towards brands in the media and entertainment industry. The brand's attributes are Geeky, Forward-Thinking, Audacious & Human. You.i TV’s logo is powerful and distinct. It’s one of our most valuable assets. The logo was designed to be clean, simple and not tethered to a certain design trend. It’s adaptable and can easily be applied to any stage of You.i TV’s evolution.

Although a simple design, the box represents a closed and rigid marketplace that is used to doing things a certain way. It represents generic grid structures in TV apps and dated development methods that box-in brand owners due to soaring costs, long production times, and platform restrictions. The box also speaks to the many variations of screens brand owners have to deploy to in the current era of content viewing; TV, tablet, and mobile. 

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Client: you.i TV
Creative Field(s): Creative Direction, Branding, Print, UX/Interaction Design
Year: 2015 - ongoing

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